Top-of-the-line has a promising and positive ring to it, doesn’t it? You’ve been top-of-the-bunch, top-of-the-class and top-of-the-world, at times and rightly so. So, does top-of-the-pile have a positive ring too? Debatable. It depends on the context. Let me take you through top-of-the-pile marketing. It will be fun. [I will stop hyphenating the phrase in the copy as it’s just damn time …
It’s that time of the year when the entire year’s resolutions that you did not follow up on, might make you weary and the New Year’s eve will be…
Bringing South by South West on the same plane as the World Economic Forum might sound outlandish but it is not. I urge you to hold your horses before…
It’s the marketers who are weaving the stories around the developments in artificial intelligence and they ‘get it’ when the doomsday scenario is played out at the various media…
It’s the 12th of February, 2016 and Valentine’s Day is just around the corner. It’s going to be a Sunday filled with love all over the world with numerous…
Is it only the clients who are at fault or are the agencies taking them for a ride, at times. If you agree with what's written here, share this…
What stoked the fire in their outbursts was the fact that the landlords across the country targeted only those working with the said telecom operator and that the landlords…
Let's admit this, no one likes meetings at works, except for the supposed 'leader' of the team. Heck, even he doesn't like meetings but must call them to throw…
I turned 29 the last month. I do not remember turning 28 as I was having one amazing holiday in Leh that time but turning 29 has got me…
Genie charges you for each minute that the car is at halt, even when you are stuck in a traffic jam. That's INR 1.50 per minute of 'waiting time'!…
