Top-of-the-line has a promising and positive ring to it, doesn’t it? You’ve been top-of-the-bunch, top-of-the-class and top-of-the-world, at times and rightly so. So, does top-of-the-pile have a positive ring too? Debatable. It depends on the context. Let me take you through top-of-the-pile marketing. It will be fun. [I will stop hyphenating the phrase in the copy as it’s just damn time …
It’s that time of the year when the entire year’s resolutions that you did not follow up on, might make you weary and the New Year’s eve will be…
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Bringing South by South West on the same plane as the World Economic Forum might sound outlandish but it is not. I urge you to hold your horses before…
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It’s the marketers who are weaving the stories around the developments in artificial intelligence and they ‘get it’ when the doomsday scenario is played out at the various media…
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It’s the 12th of February, 2016 and Valentine’s Day is just around the corner. It’s going to be a Sunday filled with love all over the world with numerous…
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Is it only the clients who are at fault or are the agencies taking them for a ride, at times. If you agree with what's written here, share this…
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What stoked the fire in their outbursts was the fact that the landlords across the country targeted only those working with the said telecom operator and that the landlords…
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Let's admit this, no one likes meetings at works, except for the supposed 'leader' of the team. Heck, even he doesn't like meetings but must call them to throw…
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I turned 29 the last month. I do not remember turning 28 as I was having one amazing holiday in Leh that time but turning 29 has got me…
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Genie charges you for each minute that the car is at halt, even when you are stuck in a traffic jam. That's INR 1.50 per minute of 'waiting time'!…