Having been on both sides of the table – agency and client, I can comfortably say that it’s a case of grass is greener on the other side. There are agency folks who would never move to the client side even for a million dollars and then there are those, like me, who would make the move to see what all the fuss is about at the client side. Why do clients say things that become part of social and digital folklore with posts like #ShitClientsSay and #MyClientSays?
Is it only the clients who are at fault or are the agencies taking them for a ride, at times? If you agree with what’s written here, share this blog post. If you disagree, share this blog post. If you have something to add, the comments section at the bottom of the page is your playground!
I have mailed the creatives to you
No, you didn’t. You started working on it when the deadline was due in 2 hours. We all do it!
That was the brief!
Are you kidding me! If your servicing person agrees to every shitty thing that I want in a creative, they’re not paying attention, leave aside taking down the brief. Stand up and question!
It’s a completely new creative
Why does it look like the earlier one, or the one before that or the one that you had shared a year back?
The Creative Director is working on the project
If you are emphasising that the CD is on the job, they probably are not or have been brought in on the job at the last moment when you screwed up.
We’re not billing this to you
You screwed up and you are trying to make amends.
Tip 1: It does not matter!
Tip 2: Stop working for free!
We understand your business
You understand a part of the business that I am in, probably. If you were to understand my business, you would be running it.
We’re almost done
This statement is usually followed by numerous deadlines that were committed to keep the client at bay. The approximate time of delivery from the time this statement is made, ranges from one business day to a quarter.
We have an in-house team…
No you don’t! Having one servicing person whose definition of digital marketing is posting on Facebook and Tweeting from their personal handle, is not digital marketing. Same goes for art, technology and copy.
Design for web in CMYK
There’s no point explaining this to you.
You are our ‘Best Client’
…said every agency ever, to every client ever.
It will take 10 days to deliver this
We’re talking about editing two lines of copy that were written by your content punter for a business-related page where he talks about channelising the soul of Beyonce and Bieber. Not done!